Kineos® Business Strategy

Our Kineos® Business Strategy Process helps new and existing organizations to establish a winning strategy. This process involves four stages:

Environmental analysis

It's a process to identify all the external and internal elements that can affect the organization’s performance. These evaluation is later translated into the decision-making process. In this stage, we focus on understanding the market, competition, regulatory framework and the  fundamental factors for the business.

Business Model

Using the Business Model Canvas method, we work with you and your team to identify the basic elements of a business model:

• Customer segments: Without customers, businesses cannot survive. Businesses must identify and understand their customers, and they can group these customers into segments with common characteristics.
• Value propositions: A company creates value, or benefits, for customers by solving a problem or satisfying a need. The value proposition is the reason that customers choose one option over another when deciding what to buy.
• Channels: Channels bring the value proposition to the customers through communication, distribution, and sales. Companies can reach their customer segments through a mix of channels, both direct and indirect, to raise awareness, allow for purchase and delivery, provide customer support, and support other important functions of the business.
• Customer relationships: Companies need to maintain relationships with their customers to acquire and retain customers and boost sales. Strong customer relationships can significantly impact overall customer experience.
• Revenue streams: There are two types of revenue stream: revenues from one-time customers and revenues from ongoing payments. Pricing mechanisms vary from fixed to dynamic. They can be generated through asset sales, usage fees, subscription fees, licensing, brokerage fees, advertising, and temporarily selling the use of a particular asset.
• Key resources: Any business needs resources—physical, financial, intellectual, and/or human—to function. These resources enable the company to provide their products or services to their customers.
• Key activities: Key activities are the critical tasks that a company does to succeed and operate successfully. Different companies focus on different activities in categories such as production, problem-solving, and platform/network.
• Key partnerships: Companies build partnerships to optimize their business, reduce risk, or gain resources. There are four main types of partnerships: strategic alliances between noncompetitors, coopetition—strategic alliances between competitors, joint ventures, and buyer-supplier relationships.
• Cost structure: All businesses incur costs through operation, whether fixed or variable. Cost structures will often consider fixed costs, variable costs, economies of scale, and economies of scope.

Business Strategy

Using our Kineos® Strategy Pyramyd, we work with your team to establish:

• The company philosophy: Mission statement and core values.
• The company strategy: Company Vision and Strategic Objectives.
• The tactical plan: Lines of action and expected results.

Business Plan

Finally, we will create the management statements, and financial projections your plan needs. We define one or more scenarios, including revenue streams, costs, expenses, personnel, assets and financial needs, to create profit and loss, cash flow and balance forecasts.